From Burnout to Bullseye: How I Reclaimed My Creative Spark

Let’s get one thing straight: I love marketing. I really do. But I hate the feeling of being chained to a screen, chasing trends in real-time, pretending every post needs to break the algorithm. That's not strategy — that's burnout.

The beginning of Bullseye actually came at a weird time. My 9–5 job had just been swept up in a corporate acquisition, and my entire team was out the door in under two months. It was one of those “what now?” moments. So I packed a bag, drove up to Acadia with my childhood friends, and sat in the woods with zero plans beyond snacks and hikes. When I came back, I spent two blissful weeks unemployed, doing nothing except drawing with pencils again, moving my body more, and catching up on podcasts that didn’t just fill the time — they fired me up.

That time away reminded me of something I forgot: I love the art of social media, not the addiction of it. I’ve had a Facebook account since middle school (shoutout to 6-status-a-day energy), and I used to treat my feed like a scrapbook. Back then, posting felt fun. Intentional. It was a visual diary — curated, but not in a cringe way.

And honestly? I think that’s what social media should be for most brands.

It’s not just a billboard. It’s not just a shop window. It’s an introduction.

If you're out here trying to "sell sell sell" every time you show up online, you’re probably disappointed in your results — and exhausted. Social media isn’t your endgame; it’s your handshake. It’s the mood board, the vibe, the moment of “oh I like this brand — they get me.” That connection happens way before the sale, and it deserves to be treated like part of the brand experience, not a KPI panic room.

So what do I do instead of doom-scrolling my days away?

• I batch content when I’m feeling inspired, not forced. One good creative week can set me up for a month.

• I use tools that auto-post so I don’t have to live on my phone.

• I repurpose like a queen — if something worked once, I find three new ways to reuse it.

• I focus on magnetism over momentum. One honest post that hits? Way better than ten that were forced.

Freedom is part of the strategy here at Bullseye. And that means helping brands (and the humans behind them) show up with less screen time, more clarity, and better creative direction.