Brief Description:
Champagne Construction is a full-service home contractor specializing in basement finishing. We offer tailored solutions to enhance your space—from in-law apartments to workout rooms. Serving Southern New Hampshire and Northern Massachusetts, we work with homeowners to make every home beautiful.

Objectives:

• Create a modern and sleek logo that reflects professionalism in construction.

• Use a black-and-white color palette for a modern, timeless feel.

• Balance the rugged nature of construction with a clean, elegant aesthetic.

Approach:

1. Research: Identified ways to stand out in the construction industry by embracing simplicity.

2. Design: Chose serif typography to evoke a classic, professional tone.

3. Refinement: Ensured the logo worked across web, signage, and print materials while maintaining a sleek, minimal look.

Color Palette:

• Black + White (Modern, clean, and versatile)

Typography:

• Serif font to convey elegance and professionalism.

Challenges Faced:

• Balancing rugged and sleek aesthetics to suit a construction company.

• Keeping the design simple without losing meaning or impact.

• Ensuring versatility for multiple platforms and media.

Lessons Learned:

• Simplicity stands out: Minimal design can be powerful and effective.

• Typography is key: A well-chosen serif font added elegance to the brand.

• Color limitations help: Black-and-white ensures easy adaptation across all mediums.