Client Name: Unity Med Staffing

Industry: Healthcare Staffing

Date: 2023

Brief Description: Unity Med Staffing is a modern healthcare staffing agency committed to connecting top-tier medical professionals with healthcare providers. The project aimed to develop a branding kit that reflects their innovative approach while maintaining a touch of classic tech aesthetics and strong identifying colors.

Objectives: The main goals were to create a distinctive and memorable brand identity that conveys professionalism, reliability, and modernity, and to enhance their market presence through effective visual branding.

Approach: We combined the modern aspects of tech branding with elements that resonate with the healthcare industry. The focus was on creating a cohesive and striking visual identity that aligns with Unity Med Staffing's mission and values.

Visual Design: We crafted a sleek, modern logo that symbolizes connection and unity, complemented by a clean and professional typography. The design incorporates elements that reflect both technology and healthcare.

• Color Palette: Purple, representing royalty and rarity, symbolizes the exceptional quality of healthcare professionals provided by Unity Med Staffing. Red, symbolizing urgency, represents the critical and timely nature of healthcare services.

• Typography: A combination of modern sans-serif fonts that convey clarity and professionalism.

Challenges Faced: Balancing the modern tech feel with the traditional aspects of the healthcare industry was challenging but ultimately rewarding.

Lessons Learned: Understanding the unique needs and values of the healthcare staffing industry is crucial for creating a brand that resonates with both clients and professionals.